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Policy & Terms

Barefoot Billy’s Policies & Terms Of Use

Company Overview

Barefoot Billy’s is owned and operated by Sunset Watersports, Inc., Key West’s original watersports company. This Privacy Policy applies to Barefoot Billy’s and its parent company, Sunset Watersports, Inc. (collectively referred to as “we,” “us,” or “our”). By using this website or booking any services, you agree to the terms outlined below.


Our Commitment to Your Privacy

We recognize the importance of protecting your privacy. This policy is designed to help you understand how we collect, use, and safeguard the personal information you provide when using the Barefoot Billy’s website or services. Our practices are regularly reviewed to reflect changes in technology, business operations, and customer needs.


What Information Do We Collect?

When you visit our website, you may provide two types of information:

  1. Personal information you knowingly provide on an individual basis.

  2. Website usage information collected automatically on an aggregate basis as you browse our site.


1. Personal Information You Choose to Provide

Registration & Booking Information

When you book a tour, rental, or subscribe to communications through Barefoot Billy’s, you may be asked to provide personal information.

Payment Information

If you purchase or reserve services, we may collect payment and billing information necessary to complete your transaction. This may include:

  • Name

  • Mailing address

  • Email address

  • Credit card information

  • Billing address

  • Phone number

All payment processing is handled securely.

Email Communications

If you contact us by email, we may retain your message, email address, and our response. Email addresses may be used for reservation communication, customer support, follow-ups, and marketing messages. You may opt out of marketing emails at any time.

Phone Communications

If you provide a phone number, it may be used for reservation-related communication, customer service, follow-up, and marketing purposes. The same privacy protections apply as with email communications.


2. Website Usage Information

Like most commercial websites, Barefoot Billy’s uses cookies and web server logs to collect information such as:

  • Date and time of visits

  • Pages viewed

  • Time spent on the site

  • Referring and exit websites

This information helps us improve website performance and user experience.


How We Use Your Information

Information collected may be used to:

  • Process reservations and payments

  • Deliver services you request

  • Communicate important booking or service updates

  • Improve website content and functionality

  • Conduct marketing and promotional activities

  • Comply with legal requirements

Personally identifiable information is not sold or shared except as necessary to provide services, process transactions, or comply with the law.


Cookies

Cookies are small text files stored on your device that help improve site functionality and personalize your experience. You may disable cookies through your browser settings, but doing so may limit certain features of the website. Cookies do not collect personal information or transmit viruses.


IP Addresses

IP addresses are automatically collected for traffic analysis, site administration, and security purposes. This information helps ensure proper delivery of content and site performance.


Sharing of Information

We do not sell, rent, or trade personal information. Information may only be shared with trusted service providers as necessary to fulfill bookings or when required by law.


Accessing or Updating Your Information

You may request access to or corrections of your personal information by contacting us through the email address listed on this website.


Legal Disclosure

We may disclose information when required by law or when we believe disclosure is necessary to protect our legal rights, enforce our policies, or ensure the safety of our guests and the public.


Links to Other Websites

The Barefoot Billy’s website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. Once you leave our site, this Privacy Policy no longer applies.